THE PATRIOT
WHAT MATTERS
CLEAN ENERGY
PERFORMANCE
FUELED FOR WHAT’S NEXT.
ENERGY + FOCUS.
BUILT INTO ONE POUCH.
PRYMR is a nicotine-free oral performance pouch built for long shifts, hard work, and high-focus moments. Place one pouch under your upper lip for a clean, convenient alternative to energy drinks and nicotine pouches.
Built to support alertness when the mission runs long.
Included to support focus and mental performance.
Pairs with caffeine for a smoother, balanced feel.
Supports normal energy metabolism and nerve function.
PER CAN
PER POUCH
PER CAN
One can of PRYMR contains the same total caffeine as eight 200 mg energy drinks—without buying, carrying, or drinking eight cans.
Based on eight individual 200 mg energy drinks at an estimated average single-can price of $3.45 each.
Concept formula shown. Final formulation, pouch count, packaging, pricing, and claims may change before launch. Contains caffeine. Intended for adults only. Do not consume an entire can at once. Total-can comparisons describe the combined caffeine contained across all individual pouches and are not a recommended serving. Energy-drink pricing varies by brand, retailer, size, and package. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Concepts only—not final products or currently for sale. Flavors, names, artwork, and availability are subject to change.
BECOME A FOUNDING FATHER
You're not just joining an email list—you're earning your place among the first supporters of a brand built for those who serve.
As a Founding Father, you'll receive exclusive launch updates, behind-the-scenes access, early product announcements, and the opportunity to help shape the future of PRYMR before anyone else.
FOUNDING FATHER BENEFITS
- Lifetime discount on qualifying purchases
- Exclusive access to pre-launch updates
- Vote on future flavors and product direction
- Early access before public release
- Founder-only news and mission briefings
- Priority notification when PRYMR officially deploys
WHY WE CREATED PRYMR
OTHER BRANDS ARE
POSIONING OUR NATION'S HEROES
They overload products with harmful additives and unnecessary junk.
They prioritize profit over performance and over people.
America's heroes deserve better.
That's why we built a brand you can trust.
CLEAN. EFFECTIVE. MISSION READY.
BECAUSE HEROES DESERVE BETTER.
OUR STORY
VETERAN OWNED. HERO APPROVED.
BORN FROM EXPERIENCE. NOT A BOARDROOM.
PRYMR wasn’t created in a lab or dreamed up in a boardroom.
It was born after years of serving alongside Marines, Sailors, Soldiers, law enforcement officers, first responders, private security professionals, and tradesmen.
As a Navy Corpsman, Trent watched too many good men rely on sugary energy drinks, excessive nicotine products, and whatever else they could get their hands on just to push through another long shift. What started as an occasional boost often became a daily habit.
The mission demands the best.
The best training.
The best weapons.
The best equipment.
So why should the fuel that powers America’s warriors be an afterthought?
We believe the men who defend our nation, protect our communities, and stand the watch deserve something built specifically for the demands of their mission.
That’s why we built PRYMR.
NOT LIKE THE OTHERS. BUILT TO EQUIP THE FRONT LINES WITH THE BEST.
BUILT FOR THOSE ON THE FRONT LINES. PROTECTING AMERICA AND PROVIDING FOR US ALL.
TRENT KEEFER
FOUNDER & OWNER